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Arindita Dey
Product Design, UX Design, Service Design, UX Research, Retail Management
Location: India
LinkedIn: https://www.linkedin.com/in/arindita/
Professional Summary
I am a passionate designer with 3 years of experience in Product, Service, and UX design, along with 3 years of academic and practical experience on Oslo-based projects with diverse stakeholders with a Master’s in Design from Oslo School of Architecture and Design (AHO).
My background spans B2B SaaS, healthcare UX, and e-commerce solutions, with a focus on leveraging generative AI, Agentic AI workflows, conversational UX, and data-driven insights to support decision-making, continuous design iterations to strengthen automation in workflows, and design metadata use cases to improve accessibility. My skills include user-centred, research-driven design, co-creation workshops, prototyping, UX strategy, and usability testing. I excel at navigating complex systems and collaborating in cross-functional teams and with stakeholders to align user needs with business goals.
My background in Retail management, operations, and Visual merchandising adds a unique perspective to my design process.
Core Design Skills
User-Centered Research & Insight: User Research, Design Research (interviews, surveys, usability testing); UX Research; Co-creation & Stakeholder Workshops; Journey Mapping, Personas, and Service Blueprints; Insight Analysis; Translating Insights Into Actionable Design Decisions.
Design & Prototyping: Design Strategy; Ideation; Design Decision; Information Architecture; Wireframing, Rapid prototyping (low- to high-fidelity); User Interface Design (UI); User Flows; Usability Testing, Accessibility Design (WCAG standards); Design Systems & Component design; Product Design, User Experience Design (UX).
Product & Collaboration: SaaS Product Design (B2B/B2C); Data-driven Dashboard, Workflow Optimisation; Project Planning and Timeline; Cross-functional collaboration (with developers and product managers); Leverage AI Accessibility in Product Design; Evangelising Design Practices; Business-Oriented Design Thinking, Strategic Problem-Solving; Product Management Strategy Development.
Tools & Methods: Figma, Miro, Sketch, Adobe Creative Suite, Claude, Notion; Agile and Lean UX methods; Design Handoff to Developers Using Figma Dev; Service Design Tools & Methods.
Work Experience
UX/UI Designer | Sutra Tech Labs Private Limited, India | APR 2019 - MAY 2020
Domain: Design Consultancy, AI-ML powered B2B SaaS Enterprise
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Led end-to-end product design for an in-house enterprise communication platform, shaping UX strategy and interface design to enhance user engagement in community platforms, while also crafting user-centered solutions for e-commerce experiences.
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Took on the role of Product Manager, facilitating cross-functional collaboration among project managers, design, development, and client relations to streamline enterprise product features while supporting development with clear specifications and quality analysis.
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Evaluating designs and implementation through user-testing.
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Developed brand identity in close collaboration with marketing and the art director to ensure alignment with product positioning and strategic promotional goals.
Freelance Designer | APR 2019 - JUN 2021
Service Design and UX Design
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Heuristic evaluation of an e-commerce platform and re-design the platform
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Product design and User experience for start-up and scale-up organisations across domains like healthcare, fin-tech, and e-commerce. Stakeholder collaboration to identify business goals and design user experiences to align with those goals.
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Provided design and delivery of UI specifications and support development throughout the process.
Assisted a Senior Designer | AUG 2018 - MAR 2019
Service Design and UX Design
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Helping with Branding, Service Design and User Experiences in their freelance projects.
Internships
Visual Merchandiser Internship | Shoppers Stop Private Limited, India | JUN 2017
Store Operations Internship | ONLY Retail Private Limited, India | JUN - JUL 2016
Education
Master's in Design (Specialisation in Service Design, System-Oriented Design)
Oslo School of Architecture and Design (AHO) AUG 2021- JAN 2025
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Defined project scope, identified key opportunities, planned project activities, and identified partners who could support the project with resources.
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Conducted in-depth and exploratory user research using interviews, shadowing, observations, focus groups, and surveys to uncover challenges and identify solution areas.
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Synthesised research insights using GIGA maps, asset maps, journey maps, and stakeholder analysis to uncover pain points, intervention points and design opportunities, while facilitating co-creation workshops to validate findings and design solutions in an iterative process.
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Developed detailed service blueprints and stakeholder-specific implementation scenarios to guide service delivery.
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Led iterative testing cycles, incorporating continuous stakeholder feedback to refine prototypes.
Master's thesis: A service design project to help the youth from low-income households from Tøyen (Oslo, Norway) access resources and opportunities to achieve their academic and developmental goals | Supervisor: Natalia Agudelo
Bachelor of Design in Retail Management
FDDI Noida, India | JUL 2014 - JUN 2018
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Retail-related Research, Business strategy, Design, Marketing and Communications focused on the end product available to consumers.
Bachelor's thesis: Impact of strategies adopted by Dell | Supervisor: Shweta Saini
Projects
FleetEY: a B2B SaaS Platform for Fleet Management
B2B SaaS, Fleet Management, Vehicle Operations, Data-Driven Insights, Business Intelligence, Operational Efficiency, Workflow Design, AI Integration, Generative AI, Agentic AI, Decision Support Systems, Dashboard Design, UX/UI Design, High-Fidelity Prototyping, Scenario-Based Design, Design Strategy, Competitive Analysis, User Experience, Service Design, Multi-Stakeholder Collaboration, Product Design, Digital Transformation.
Care Companion: Personalised Support for Single Cancer Patients
Service Design, UX Research, Digital Health Platform, Product Design, Cancer Care, Single Cancer Patients, User-Centered Design, Journey Mapping, Personas, Needs Mapping, Stakeholder Analysis, Healthcare Innovation, AI Integration, Metadata, Symptom Journaling, Symptom Analytics, Appointment Management, Medication Tracking, Community Network, Resource Accessibility, Healthcare UX, UX Strategy, Healthcare Technology, Patient Support Ecosystem.
Youth Station: Bridging the Gap & Enhancing Resource Accessibility (Master Thesis)
Local Organisation Collaboration, Led end-to-end service design process, Youth Engagement, Social Innovation, Public Service Design, Design Innovation, Human-Centered Design, Systemic Design, Participatory Design, Co-Creation, Community Collaboration, Local Partnerships, Stakeholder Engagement, Youth Empowerment, Social Inclusion, Youth Participation, Social Impact, UX Research, Qualitative Research, Insight Analysis, Interviews, Observations, Focus Groups, Low-Threshold Services, Tailored Support, Service Planning, Opportunity Gaps, Access to Resources, Youth Services.
Reverse Autograph: Ritual identity - National Women's Football Team of NFF
Service Design, Ritual Design, Experience Design, Fan Engagement, Sports Innovation, Emotional Connection, Co-Creation, Workshop Facilitation, Research-Driven Design, Human-Centred Design, Cultural Design, Community Engagement, Women’s Sports, Behavioural Design, Creative Strategy.
Language
English (Fluent), Norwegian (A1-A2 beginner level), Hindi, Bengali and Assamese
Courses & Certifications
Additional Information
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Volunteering: Facilitating social activities with Tøyen frivilligsentral | JUN 2024 - FEB 2025
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Volunteered twice for the Buddy Program to help integrate new students into the AHO community.
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“Reverse Autograph” design was implemented at Ullevaal Stadium in 2022 and later featured as a ritual design case study in Part 2, Chapter 9 of the book ‘Materials of Service Design’, authored by Ted Matthews.
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Nominated for the school AHO Awards spring 2022 semester, for the project ‘Easing the process for Ukrainian refugees to start a new life and get into work quickly in Norway’. URL: Link to project ‘The New New New Normal’
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Graduated in Indian classical music (Vocals) from Allahabad University on 2008.
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