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Hi, I am Arindita Dey! A passionate designer with 3 years of experience in Product, Service, and UX design, combining 3 years of academic and practical Oslo-based project work during my Master’s in Design from AHO, Norway.

My background spans B2B SaaS, healthcare UX, and e-commerce solutions, with a focus on leveraging generative AI, Agentic AI workflows, conversational UX, and data-driven insights to support decision-making, continuous design iterations to strengthen automation in workflows, and design metadata use cases to improve accessibility. My skills include user-centred, research-driven design, co-creation workshops, prototyping, UX strategy, and usability testing. I excel at navigating complex systems and collaborating in cross-functional teams and with stakeholders to align user needs with business goals.

Scroll down to see my work 

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Design Projects

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Product Design

FleetEY: a B2B SaaS Fleet Management Product Dashboard

B2B SaaS, Fleet Management, Vehicle Operations, Data-Driven Insights, Business Intelligence, Operational Efficiency, Workflow Design, AI Integration, Generative AI, Agentic AI, Decision Support Systems, Dashboard Design, UX/UI Design, High-Fidelity Prototyping, Scenario-Based Design, Design Strategy, Competitive Analysis, User Experience, Service Design, Multi-Stakeholder Collaboration, Product Design, Digital Transformation.

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Interaction Design

ASDA: Heuristic Evaluation of Product Listing & Product Detail Page

Heuristic Evaluation, Design Principles, UX Design

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Interaction Design

Customise Food Recipie app - to manage food cravings

Systemic Thinking, Design thinking, GIGA mapping, ZIPP Analysis, Design Strategy.

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Product Design, Service Design

Care Companion: Digital Support for Single Cancer Patients

Service Design, UX Research, Digital Health Platform, Product Design, Cancer Care, Single Cancer Patients, User-Centered Design, Journey Mapping, Personas, Needs Mapping, Stakeholder Analysis, Healthcare Innovation, AI Integration, Metadata, Symptom Journaling, Symptom Analytics, Appointment Management, Medication Tracking, Community Network, Resource Accessibility, Healthcare UX, UX Strategy, Healthcare Technology, Patient Support Ecosystem.

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Interaction Design

Monitoring Physical Activity: Data Visualization of Personal Activity Intelligence (PAI)

Systemic Thinking, Design thinking, GIGA mapping, ZIPP Analysis, Design Strategy.

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Interaction Design

FootSecure: A Digital Podiarty Ecosystem

Design for Service

© 2025 by Arindita Dey

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